Your Business Brand defines your company, but building that brand can be a pretty daunting experience. Sometimes you lose yourself in the process.
What defines you, not as a business but as a person?
When you set yourself down for a nights rest, which mind is dreaming?
Your entrepreneurial brain, or the 8 year old kid gazing lustfully at the stars?
Being a business owner shouldn’t be the end-all-be-all of what defines your character.
We all know those guys who ramble about crypto, or the dude that is ALWAYS in business mode, 2AM, loosened tie, left blazer sleeve gin-peutrid. None of us want to become them…. but some of us will.
Here’s some steps to maintaining the YOU, separate from your career.
Obviously, if you own a business in 2018, you’re using social media.
If you’re not, you’re going to fail.
Odds are, you’re one of the 1 billion Facebook users out there.
You can either be boring and share things solely related to your business, or you can be a real person, mixing fun aspects of your professional brand into the shuffle.
A few rules do apply.
Avoid politics and religion LIKE THE PLAGUE.
These things can drown you both personally and professionally.
Next, try to avoid social issues as well.
Although joining a bandwagon to show your support of something may seem like a good thing at first, it can have potentially detrimental effects down the road. Best to steer clear from the get-go.
What you can do however, is make a video once a week to talk about things you like. You can also casually mention your business and score some professional points in the process.
If the camera doesn’t work for you, try writing a blog expressing your personal likes, tastes etc.
This builds YOU as the brand.
The more people recognise you, the more willing they’ll be to help your business into the public eye.
Get Out There!
Have some fun once in a while!
Try stand up. Play an open mic. Do some slam poetry. Step outside of your shell.
Shake off that calculated business professional, get out there, and live a little.
Tuesday nights don’t have to be another dinner and drinks with the guys at so&so.
Check out a jazz night to spice things up.
Show your clients and coworkers that you’re a real person, and boom…. you’ve stepped up your personal brand to something admirable.
Don’t lose yourself in your business.
Let your business become something organic and fun, and watch both of your brands bloom.