What is the last important purchase you made? Was it a car, hiring a landscaping service, or changing janitorial suppliers at your office? Odds are, before you made your decision you consulted the internet, where you read reviews and customer testimonials, scoured the range of products, suppliers and services, or hit Facebook to see what your friends and family thought. Nowadays, purchases and purchasing decisions are heavily influenced by the web, therefore, regardless of what you sell, a strong online presence is a necessity for capitalizing on this trend.
The new digital landscape is impacting business growth in much more than just lead
generation and sales arenas, as the savviest of companies are now using the internet to
drive awareness and create a buzz about their products whilst simultaneously converting casual shoppers into brand advocates; buying more and encouraging members of their own personal networks to do the same.
While the game of marketing has remained consistent, the method of approach has
shifted. Digital times/Digital means. It’s still a relationship based industry, being as mutually beneficial as possible from lead to prospect to customer. Developing these relationships, nurturing them as they blossom and bloom... thus is the nature of the customer journey.
Social media in 2018... laurel or yanni; twitter doesn’t care. In 280 characters, we can make declarations of love or war, stand with or against the status quo, and be heard like never before. Recent statistics show that over 300 million people, are currently using the twitter platform.
300 million... Let that sink in.
The users range anywhere from your next door neighbor, the lady who’s yelling at her cat, to the political figures, actors and musicians of the world. In between them are consumers. As a business owner, the client is your target, and that consumer becomes your greatest ally.
There are myriads of methods to help grow your business using the twitterverse, so we’re just going to outline the most significant points.
With a quality content strategy, 280 characters combined with sharp images, can help to make your brand pop like never before. Pumping your brand on twitter takes your general locality and makes it international.
Remember how I casually mentioned 300 million people? Twitter gives you access to all of them. Try helping someone solve an issue, give positive feedback, or simply be a voice of reaffirmation for something done right! Your future clients are watching!
KEEP UP TO DATE ON TRENDS
The world it seems is spinning faster and faster these days. Something trendy today could be dead tomorrow. If you want to appear fresh and innovative, being in the know, IN THE NOW, is always the best methodology.
How are you doing? How’s your website? How’s your content? Are you engaging your audience? Twitter is going to let you know. Test out ideas, ask for feedback. All interaction is positive, and it harkens back to brand awareness in the long run.
Links, links, links... Link your blog posts, link your photos, link your page. We live in the age of clicks.
AN EYE ON THE COMPETITION: STAYING AHEAD OF THE CURVE
How are you stacking up against the competition? What’s coming next in your fields evolution? Twitter is the easiest way to find out, and the best way to stay caught up.
A lot of what people think they know about search engine optimization is based on outdated models. Today's SEO is about quality of content, rather than trying to keyword your way to the top of the a Google search. Our first post addresses 5 SEO myths many brands continually fall victim to believing. #JoinTheCircle and stay ahead of the curve with part 1 of our "SEO Myths" series.