A tight budget could mean the end of marketing for your startup or small business.
Take a deep breath... We’re gonna help you get past that.
While traditional advertising methods are costly and hard to measure, small businesses
have never had greater access to cost-effective, trackable marketing tools.
But with so many digital tools available, how do you know where to start?
Here are ten marketing strategies that can help you market your small business on a
1. Crafting an Elevator Pitch
You should be marketing all the time — wherever you are.
Therefore, you need a compelling elevator pitch.
Research shows the average attention span of an adult is about six to eight seconds.
That’s all the time you have to grab someone’s attention.
If you successfully engage them, then you only have a little over a minute to really sell
them on your product or service. Invest the time to craft a killer elevator pitch. The return on your investment will pay huge dividends in terms of creating business opportunities.
2. Leveraging Your Community
You don’t have to think big when it comes to your marketing efforts. Think locally. What’s going on in your community?
Sponsor a Little League team or a 5k charity walk/run. Print bookmarks and leave them
at the local library. Get to know your ideal customer and think about how and where
they spend their time.
Then search for opportunities to get in front of your customer with your marketing
Put together a group of synergistic, non-competitive businesses in your area and agree
You can use coupons, fliers, reciprocal website links, bundled promotions or social
media platforms. By collaborating with each other, you can expand your customer base
because you’ll be reaching new people.
I love networking. I don’t think there is any better way to build a business than to get out there, shake some hands, and get to know people.
Networking requires a time commitment and it doesn’t provide instant gratification, but a strong network is one of the greatest assets any business person can have.
A lot of people hate public speaking. However, there are many organizations looking for
qualified, subject-matter experts who can present to their groups.
Take a deep breath and volunteer. You don’t have to be a pro as long as the information
you share is helpful to the audience. And the upside; the more you do it the easier it gets. Plus, it positions you as a credible authority in your field.
6. Creating a Buzz
I started my corporate career in the field of public relations and the business has
changed significantly because of technology.
Today, a small business owner can accomplish a lot without hiring a professional firm.
7. Referrals, Referrals, Referrals
Don’t be shy about asking for customer referrals. The majority of people say they are
willing to provide a referral if asked, but very few take the initiative to do it on their own.
Referrals make it easier to get in the door with new customers. If you aren’t asking for
them, you are missing opportunities.
8. Building Relationships
It is a lot less expensive to keep a customer than it is to get a new one. That’s why
establishing strong relationships with your customer base is crucial. One of the ways
you can do that is by keeping in touch with people through email marketing.
Ask customers for their email addresses when they visit your store or website.
Then, make your communications informative, helpful and professional; something your customers will look forward to receiving.
9. The Coupon Game
Coupons are a good way for many businesses to attract new customers. Research
shows that people will go out of their way to use a coupon, proving that this method is
successful in expanding your customer base.
Coupons can also generate return visits. For example, if you give a customer a coupon
for a discount to use on future business, there’s a high probability they’ll be back.
10. Give Aways
If someone has the opportunity to experience your product or service, chances are they
will want to purchase more.
Don’t be afraid to give someone a free trial or a sample.
In today’s economy, people are more comfortable purchasing something they have
been able to experience first.
These ten, inexpensive marketing strategies will help you engage customers, build
relationships, and ultimately keep your brand on the brain! It’s not always about the
money you have to spend on marketing, it’s about the time and effort you put into it and above all, the relevance it has for your customers.
Thanks for reading!
For more blogs to help your business thrive, check back at www.abncircle.com every Monday, Wednesday, and Friday for more great tips, pointers and suggestions.