A tight budget could mean the end of marketing for your startup or small business.
Take a deep breath... We’re gonna help you get past that.
While traditional advertising methods are costly and hard to measure, small businesses
have never had greater access to cost-effective, trackable marketing tools.
But with so many digital tools available, how do you know where to start?
Here are ten marketing strategies that can help you market your small business on a
1. Crafting an Elevator Pitch
You should be marketing all the time — wherever you are.
Therefore, you need a compelling elevator pitch.
Research shows the average attention span of an adult is about six to eight seconds.
That’s all the time you have to grab someone’s attention.
If you successfully engage them, then you only have a little over a minute to really sell
them on your product or service. Invest the time to craft a killer elevator pitch. The return on your investment will pay huge dividends in terms of creating business opportunities.
2. Leveraging Your Community
You don’t have to think big when it comes to your marketing efforts. Think locally. What’s going on in your community?
Sponsor a Little League team or a 5k charity walk/run. Print bookmarks and leave them
at the local library. Get to know your ideal customer and think about how and where
they spend their time.
Then search for opportunities to get in front of your customer with your marketing
Put together a group of synergistic, non-competitive businesses in your area and agree
You can use coupons, fliers, reciprocal website links, bundled promotions or social
media platforms. By collaborating with each other, you can expand your customer base
because you’ll be reaching new people.
I love networking. I don’t think there is any better way to build a business than to get out there, shake some hands, and get to know people.
Networking requires a time commitment and it doesn’t provide instant gratification, but a strong network is one of the greatest assets any business person can have.
A lot of people hate public speaking. However, there are many organizations looking for
qualified, subject-matter experts who can present to their groups.
Take a deep breath and volunteer. You don’t have to be a pro as long as the information
you share is helpful to the audience. And the upside; the more you do it the easier it gets. Plus, it positions you as a credible authority in your field.
6. Creating a Buzz
I started my corporate career in the field of public relations and the business has
changed significantly because of technology.
Today, a small business owner can accomplish a lot without hiring a professional firm.
7. Referrals, Referrals, Referrals
Don’t be shy about asking for customer referrals. The majority of people say they are
willing to provide a referral if asked, but very few take the initiative to do it on their own.
Referrals make it easier to get in the door with new customers. If you aren’t asking for
them, you are missing opportunities.
8. Building Relationships
It is a lot less expensive to keep a customer than it is to get a new one. That’s why
establishing strong relationships with your customer base is crucial. One of the ways
you can do that is by keeping in touch with people through email marketing.
Ask customers for their email addresses when they visit your store or website.
Then, make your communications informative, helpful and professional; something your customers will look forward to receiving.
9. The Coupon Game
Coupons are a good way for many businesses to attract new customers. Research
shows that people will go out of their way to use a coupon, proving that this method is
successful in expanding your customer base.
Coupons can also generate return visits. For example, if you give a customer a coupon
for a discount to use on future business, there’s a high probability they’ll be back.
10. Give Aways
If someone has the opportunity to experience your product or service, chances are they
will want to purchase more.
Don’t be afraid to give someone a free trial or a sample.
In today’s economy, people are more comfortable purchasing something they have
been able to experience first.
These ten, inexpensive marketing strategies will help you engage customers, build
relationships, and ultimately keep your brand on the brain! It’s not always about the
money you have to spend on marketing, it’s about the time and effort you put into it and above all, the relevance it has for your customers.
Thanks for reading!
For more blogs to help your business thrive, check back at www.abncircle.com every Monday, Wednesday, and Friday for more great tips, pointers and suggestions.
Paid targeted marketing campaigns are a wonderful tool for driving your business, but a lot of the time when an owner takes this approach, they fail.
Let’s examine this a little more closely and figure out how to succeed using this method
After you’ve set up a paid traffic campaign, you’re going to want to allow it to run for 3-5
days so as to collect data. When a sufficient amount of data has been collected, it’s
time to assess and troubleshoot your campaign.
Although you are looking for problems or why goals aren’t being met, troubleshooting in this instance doesn’t necessarily mean that something is wrong with your designed
campaign. The goal of troubleshooting a campaign is to fix any problems that may have
arisen since its launch, but also to look for ways to optimize the campaign and possibly,
if justifiable, to scale the campaign.
In this blog, we’re going to examine the 4 key areas to focus on the necessary steps to
take when troubleshooting your campaign.
STRENGTHENING YOUR OFFER
The first aspect to focus on when your campaign isn’t preforming as expected is your
Ask yourself, “Do people want what I’m selling?”
If you’re not offering something that your target market actually wants or needs, you
won’t get conversions.
To see whether your offer is appealing, answer these 3 questions:
1) Are you solving a problem for specific group of people?
2) Does a specific need exist for what you’re offering?
3) Are you offering your market value?
If your answer is “No” to any of these questions, you’ve already found your problem.
TWEAKING YOUR TARGET
Another big culprit of a struggling ad campaign could be your targeting.
If you’ve concluded that your offer isn’t the problem and have the data to back it up,
examine whether or not you’re targeting the proper audience.
The biggest targeting mistake companies make is going too broad in fear of missing out on potential prospects. When starting your campaign, you want your market to be as specific as possible. If you’re in doubt about the size of the audience you’re targeting,
try going a bit smaller. If the campaign meets or exceeds expectations with your smaller
audience, you can scale it and make your audience a bit broader.
If you believe your targeting is missing the mark entirely, reassess your customer avatar.
You might have a misconception of your audience.
Go back and make sure that you’re being specific enough and that your information on
your audience is correct.
SCRUTINIZING YOUR AD AND IMAGE
After confirming that your offer is enticing and you’re putting your offer in front of the
right people, examine your marketing message.
Inspect your ad copy to make sure that it does the following:
1) Calls out to your audience.
2) Hits a pain point that your audience experiences. (*Utilizing Empathy [Blog to come])
3) Gives your market a solution or a benefit (a reason to click).
Next, the image needs...
1) To be eye catching.
2) To correspond directly to your marketing message.
CHECKING THE CONGRUENCY OF YOUR CAMPAIGN
Finally, you need to troubleshoot the congruency of your ad as you move prospects into
the next steps of your marketing funnel.
After clicking on your ad and being redirected to your landing page, are your clients
getting what they expected based on the ad?
Your ads should have your brand emblazoned on them, to ensure that your clients know that it’s you! When they hit your page, they should have no doubt that your ad has led them to the right place.
Keep your design elements consistent with the rest of your brand.
1) Color scheme.
4) Font type, size and color.
By ensuring that your ad and landing page both reflect the same benefit, pain point,
offer and design, you can maintain familiarity and preserve congruency.
Thanks for reading!
For more blogs to help your business thrive, check back at www.abncircle.com every Monday, Wednesday & Friday for more great tips, pointers and suggestions.
What is the last important purchase you made? Was it a car, hiring a landscaping service, or changing janitorial suppliers at your office? Odds are, before you made your decision you consulted the internet, where you read reviews and customer testimonials, scoured the range of products, suppliers and services, or hit Facebook to see what your friends and family thought. Nowadays, purchases and purchasing decisions are heavily influenced by the web, therefore, regardless of what you sell, a strong online presence is a necessity for capitalizing on this trend.
The new digital landscape is impacting business growth in much more than just lead
generation and sales arenas, as the savviest of companies are now using the internet to
drive awareness and create a buzz about their products whilst simultaneously converting casual shoppers into brand advocates; buying more and encouraging members of their own personal networks to do the same.
While the game of marketing has remained consistent, the method of approach has
shifted. Digital times/Digital means. It’s still a relationship based industry, being as mutually beneficial as possible from lead to prospect to customer. Developing these relationships, nurturing them as they blossom and bloom... thus is the nature of the customer journey.