What is the last important purchase you made? Was it a car, hiring a landscaping service, or changing janitorial suppliers at your office? Odds are, before you made your decision you consulted the internet, where you read reviews and customer testimonials, scoured the range of products, suppliers and services, or hit Facebook to see what your friends and family thought. Nowadays, purchases and purchasing decisions are heavily influenced by the web, therefore, regardless of what you sell, a strong online presence is a necessity for capitalizing on this trend.
The new digital landscape is impacting business growth in much more than just lead
generation and sales arenas, as the savviest of companies are now using the internet to
drive awareness and create a buzz about their products whilst simultaneously converting casual shoppers into brand advocates; buying more and encouraging members of their own personal networks to do the same.
While the game of marketing has remained consistent, the method of approach has
shifted. Digital times/Digital means. It’s still a relationship based industry, being as mutually beneficial as possible from lead to prospect to customer. Developing these relationships, nurturing them as they blossom and bloom... thus is the nature of the customer journey.