Have you ever woken up from a dream and had a craving for something specific? It leaves you wondering, “why am I dreaming about this”? Be it food or a car, a person from Facebook, or even a service, there is a methodology behind what some would conceive as madness. This post will outline a few of the tactics marketers use to bury themselves deep within your subconscious; converting the weary consumer into a need-to-buy machine.
Every color represents an emotion. Red infers that something is hot or lovely depending on tone. Blue represents a calm, cool approach. Using color in your marketing, more importantly associating your brand with a specific color, will have the sandman whistling your jingle and the consumer wondering how they can be a part of whatever it is you’re doing.
It’s been proven that simplicity is the best course of action when attempting to garner an audience based on your content. Speak as though you’re conversing with a 6th grader, but do so in a manner in which you don’t condescend or sound unintelligible.
It’s a fine line, but if walked correctly, your potential clients will appreciate your approachable brand for that reason.
Video and Photographic Content
This ties together the last two as well as actually bringing your brand to life. Real situations are what people adhere to. They wanna see you, see your crew (branded up), being real people, who are doing amazing things. The more you put yourself out there, the more likely it will be that through that consistent recognition, the client will feel more at ease with you and your product, service…. brand.
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What is the last important purchase you made? Was it a car, hiring a landscaping service, or changing janitorial suppliers at your office? Odds are, before you made your decision you consulted the internet, where you read reviews and customer testimonials, scoured the range of products, suppliers and services, or hit Facebook to see what your friends and family thought. Nowadays, purchases and purchasing decisions are heavily influenced by the web, therefore, regardless of what you sell, a strong online presence is a necessity for capitalizing on this trend.
The new digital landscape is impacting business growth in much more than just lead
generation and sales arenas, as the savviest of companies are now using the internet to
drive awareness and create a buzz about their products whilst simultaneously converting casual shoppers into brand advocates; buying more and encouraging members of their own personal networks to do the same.
While the game of marketing has remained consistent, the method of approach has
shifted. Digital times/Digital means. It’s still a relationship based industry, being as mutually beneficial as possible from lead to prospect to customer. Developing these relationships, nurturing them as they blossom and bloom... thus is the nature of the customer journey.