Paid targeted marketing campaigns are a wonderful tool for driving your business, but a lot of the time when an owner takes this approach, they fail.
Let’s examine this a little more closely and figure out how to succeed using this method
After you’ve set up a paid traffic campaign, you’re going to want to allow it to run for 3-5
days so as to collect data. When a sufficient amount of data has been collected, it’s
time to assess and troubleshoot your campaign.
Although you are looking for problems or why goals aren’t being met, troubleshooting in this instance doesn’t necessarily mean that something is wrong with your designed
campaign. The goal of troubleshooting a campaign is to fix any problems that may have
arisen since its launch, but also to look for ways to optimize the campaign and possibly,
if justifiable, to scale the campaign.
In this blog, we’re going to examine the 4 key areas to focus on the necessary steps to
take when troubleshooting your campaign.
STRENGTHENING YOUR OFFER
The first aspect to focus on when your campaign isn’t preforming as expected is your
Ask yourself, “Do people want what I’m selling?”
If you’re not offering something that your target market actually wants or needs, you
won’t get conversions.
To see whether your offer is appealing, answer these 3 questions:
1) Are you solving a problem for specific group of people?
2) Does a specific need exist for what you’re offering?
3) Are you offering your market value?
If your answer is “No” to any of these questions, you’ve already found your problem.
TWEAKING YOUR TARGET
Another big culprit of a struggling ad campaign could be your targeting.
If you’ve concluded that your offer isn’t the problem and have the data to back it up,
examine whether or not you’re targeting the proper audience.
The biggest targeting mistake companies make is going too broad in fear of missing out on potential prospects. When starting your campaign, you want your market to be as specific as possible. If you’re in doubt about the size of the audience you’re targeting,
try going a bit smaller. If the campaign meets or exceeds expectations with your smaller
audience, you can scale it and make your audience a bit broader.
If you believe your targeting is missing the mark entirely, reassess your customer avatar.
You might have a misconception of your audience.
Go back and make sure that you’re being specific enough and that your information on
your audience is correct.
SCRUTINIZING YOUR AD AND IMAGE
After confirming that your offer is enticing and you’re putting your offer in front of the
right people, examine your marketing message.
Inspect your ad copy to make sure that it does the following:
1) Calls out to your audience.
2) Hits a pain point that your audience experiences. (*Utilizing Empathy [Blog to come])
3) Gives your market a solution or a benefit (a reason to click).
Next, the image needs...
1) To be eye catching.
2) To correspond directly to your marketing message.
CHECKING THE CONGRUENCY OF YOUR CAMPAIGN
Finally, you need to troubleshoot the congruency of your ad as you move prospects into
the next steps of your marketing funnel.
After clicking on your ad and being redirected to your landing page, are your clients
getting what they expected based on the ad?
Your ads should have your brand emblazoned on them, to ensure that your clients know that it’s you! When they hit your page, they should have no doubt that your ad has led them to the right place.
Keep your design elements consistent with the rest of your brand.
1) Color scheme.
4) Font type, size and color.
By ensuring that your ad and landing page both reflect the same benefit, pain point,
offer and design, you can maintain familiarity and preserve congruency.
Thanks for reading!
For more blogs to help your business thrive, check back at www.abncircle.com every Monday, Wednesday & Friday for more great tips, pointers and suggestions.
Have you ever woken up from a dream and had a craving for something specific? It leaves you wondering, “why am I dreaming about this”? Be it food or a car, a person from Facebook, or even a service, there is a methodology behind what some would conceive as madness. This post will outline a few of the tactics marketers use to bury themselves deep within your subconscious; converting the weary consumer into a need-to-buy machine.
Every color represents an emotion. Red infers that something is hot or lovely depending on tone. Blue represents a calm, cool approach. Using color in your marketing, more importantly associating your brand with a specific color, will have the sandman whistling your jingle and the consumer wondering how they can be a part of whatever it is you’re doing.
It’s been proven that simplicity is the best course of action when attempting to garner an audience based on your content. Speak as though you’re conversing with a 6th grader, but do so in a manner in which you don’t condescend or sound unintelligible.
It’s a fine line, but if walked correctly, your potential clients will appreciate your approachable brand for that reason.
Video and Photographic Content
This ties together the last two as well as actually bringing your brand to life. Real situations are what people adhere to. They wanna see you, see your crew (branded up), being real people, who are doing amazing things. The more you put yourself out there, the more likely it will be that through that consistent recognition, the client will feel more at ease with you and your product, service…. brand.
For more great tips and blogs, head to www.abncircle.com weekly.
If you’re a business owner and would like to see how to put these posts to the test, get a free evaluation by clicking the button in the center of the page.
Timely posts detail the latest information on a subject, but is your business up to snuff on utilising this aspect of social media properly?
You need to display a strong commitment to stay timely in some niches, but if you can pull it off properly, timely news is among the most effective blog content you can create because you will be one of the first to have new information out there.
If you find that keeping up with the latest news trends is too daunting a task, consider creating a series of posts that publishes timely information once per week. This will allow you to keep the appearance of being on top of your game, while you focus on more pressing matters.
The following are 3 blog post ideas that deal with timely content.
A Review Post
Try centring your content around the review of a product or service. Realistically, you can use this method for anything relevant or newsworthy, particularly pertaining to your specific industry or target audience.
For the best results, rather than paint everything in a positive light, be as honest as possible in your review.
The Trend Post
Quality content producers can predict trends as they break. If you’re a trendsetter or trendspotter, try to create posts on your blog that rides a trend as it comes out of the gate.
An Issue Post
Choose issues that affect your audience whilst simultaneously creating content based around these issues while they are timely and relevant to your readers.
Let us know how it works out, and for more tips on how to #BlogBetter, follow @abncircle and check back at abncircle.com weekly.
A lot of what people think they know about search engine optimization is based on outdated models. Today's SEO is about quality of content, rather than trying to keyword your way to the top of the a Google search. Our first post addresses 5 SEO myths many brands continually fall victim to believing. #JoinTheCircle and stay ahead of the curve with part 1 of our "SEO Myths" series.