A common mistake businesses make is the tendency to minimize contact when a
customer takes a negative action, such as a bad review, returning a product, or even
something as simple as unsubscribing from an email list. In reality, these events are the perfect opportunity for you, the business owner, to follow up and nip the issue in the bud.
Bad reviews can seem like a small issue in the beginning, but by allowing them to
accumulate without any type of resolution can in the long run be the death of your
business. By immediately addressing these issues, you not only put the client at ease by letting them know that you genuinely care about their experience and opinion, you also
develop a rapport as a quality business owner within your own niche.
With product returns, utilise the same methodology as dealing with a bad review.
Nordstrom for example, allows customers to return any item at any time, for any reason.
This return policy is highly compelling and makes purchases feel less risky. When Nordstrom follows up with customers who make returns, it confirms the positive experience that those customers had with its return policy.
When a customer unsubscribes from your email list, firstly respond to their perceived
negative actions, by unsubscribing him (give them what they want!). Then send them an unsubscribe confirmation that lists other ways they can engage with your brand, such as your social media or brick-and-mortar stores. Remind your client that you’re happy to communicate with them in the place that best fits their needs.
For more tips on how to make your business the best it can be, check back at
Social media in 2018... laurel or yanni; twitter doesn’t care. In 280 characters, we can make declarations of love or war, stand with or against the status quo, and be heard like never before. Recent statistics show that over 300 million people, are currently using the twitter platform.
300 million... Let that sink in.
The users range anywhere from your next door neighbor, the lady who’s yelling at her cat, to the political figures, actors and musicians of the world. In between them are consumers. As a business owner, the client is your target, and that consumer becomes your greatest ally.
There are myriads of methods to help grow your business using the twitterverse, so we’re just going to outline the most significant points.
With a quality content strategy, 280 characters combined with sharp images, can help to make your brand pop like never before. Pumping your brand on twitter takes your general locality and makes it international.
Remember how I casually mentioned 300 million people? Twitter gives you access to all of them. Try helping someone solve an issue, give positive feedback, or simply be a voice of reaffirmation for something done right! Your future clients are watching!
KEEP UP TO DATE ON TRENDS
The world it seems is spinning faster and faster these days. Something trendy today could be dead tomorrow. If you want to appear fresh and innovative, being in the know, IN THE NOW, is always the best methodology.
How are you doing? How’s your website? How’s your content? Are you engaging your audience? Twitter is going to let you know. Test out ideas, ask for feedback. All interaction is positive, and it harkens back to brand awareness in the long run.
Links, links, links... Link your blog posts, link your photos, link your page. We live in the age of clicks.
AN EYE ON THE COMPETITION: STAYING AHEAD OF THE CURVE
How are you stacking up against the competition? What’s coming next in your fields evolution? Twitter is the easiest way to find out, and the best way to stay caught up.