Your Business Brand defines your company, but building that brand can be a pretty daunting experience. Sometimes you lose yourself in the process.
What defines you, not as a business but as a person?
When you set yourself down for a nights rest, which mind is dreaming?
Your entrepreneurial brain, or the 8 year old kid gazing lustfully at the stars?
Being a business owner shouldn’t be the end-all-be-all of what defines your character.
We all know those guys who ramble about crypto, or the dude that is ALWAYS in business mode, 2AM, loosened tie, left blazer sleeve gin-peutrid. None of us want to become them…. but some of us will.
Here’s some steps to maintaining the YOU, separate from your career.
Obviously, if you own a business in 2018, you’re using social media.
If you’re not, you’re going to fail.
Odds are, you’re one of the 1 billion Facebook users out there.
You can either be boring and share things solely related to your business, or you can be a real person, mixing fun aspects of your professional brand into the shuffle.
A few rules do apply.
Avoid politics and religion LIKE THE PLAGUE.
These things can drown you both personally and professionally.
Next, try to avoid social issues as well.
Although joining a bandwagon to show your support of something may seem like a good thing at first, it can have potentially detrimental effects down the road. Best to steer clear from the get-go.
What you can do however, is make a video once a week to talk about things you like. You can also casually mention your business and score some professional points in the process.
If the camera doesn’t work for you, try writing a blog expressing your personal likes, tastes etc.
This builds YOU as the brand.
The more people recognise you, the more willing they’ll be to help your business into the public eye.
Get Out There!
Have some fun once in a while!
Try stand up. Play an open mic. Do some slam poetry. Step outside of your shell.
Shake off that calculated business professional, get out there, and live a little.
Tuesday nights don’t have to be another dinner and drinks with the guys at so&so.
Check out a jazz night to spice things up.
Show your clients and coworkers that you’re a real person, and boom…. you’ve stepped up your personal brand to something admirable.
Don’t lose yourself in your business.
Let your business become something organic and fun, and watch both of your brands bloom.
Have you ever woken up from a dream and had a craving for something specific? It leaves you wondering, “why am I dreaming about this”? Be it food or a car, a person from Facebook, or even a service, there is a methodology behind what some would conceive as madness. This post will outline a few of the tactics marketers use to bury themselves deep within your subconscious; converting the weary consumer into a need-to-buy machine.
Every color represents an emotion. Red infers that something is hot or lovely depending on tone. Blue represents a calm, cool approach. Using color in your marketing, more importantly associating your brand with a specific color, will have the sandman whistling your jingle and the consumer wondering how they can be a part of whatever it is you’re doing.
It’s been proven that simplicity is the best course of action when attempting to garner an audience based on your content. Speak as though you’re conversing with a 6th grader, but do so in a manner in which you don’t condescend or sound unintelligible.
It’s a fine line, but if walked correctly, your potential clients will appreciate your approachable brand for that reason.
Video and Photographic Content
This ties together the last two as well as actually bringing your brand to life. Real situations are what people adhere to. They wanna see you, see your crew (branded up), being real people, who are doing amazing things. The more you put yourself out there, the more likely it will be that through that consistent recognition, the client will feel more at ease with you and your product, service…. brand.
For more great tips and blogs, head to www.abncircle.com weekly.
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Social media in 2018... laurel or yanni; twitter doesn’t care. In 280 characters, we can make declarations of love or war, stand with or against the status quo, and be heard like never before. Recent statistics show that over 300 million people, are currently using the twitter platform.
300 million... Let that sink in.
The users range anywhere from your next door neighbor, the lady who’s yelling at her cat, to the political figures, actors and musicians of the world. In between them are consumers. As a business owner, the client is your target, and that consumer becomes your greatest ally.
There are myriads of methods to help grow your business using the twitterverse, so we’re just going to outline the most significant points.
With a quality content strategy, 280 characters combined with sharp images, can help to make your brand pop like never before. Pumping your brand on twitter takes your general locality and makes it international.
Remember how I casually mentioned 300 million people? Twitter gives you access to all of them. Try helping someone solve an issue, give positive feedback, or simply be a voice of reaffirmation for something done right! Your future clients are watching!
KEEP UP TO DATE ON TRENDS
The world it seems is spinning faster and faster these days. Something trendy today could be dead tomorrow. If you want to appear fresh and innovative, being in the know, IN THE NOW, is always the best methodology.
How are you doing? How’s your website? How’s your content? Are you engaging your audience? Twitter is going to let you know. Test out ideas, ask for feedback. All interaction is positive, and it harkens back to brand awareness in the long run.
Links, links, links... Link your blog posts, link your photos, link your page. We live in the age of clicks.
AN EYE ON THE COMPETITION: STAYING AHEAD OF THE CURVE
How are you stacking up against the competition? What’s coming next in your fields evolution? Twitter is the easiest way to find out, and the best way to stay caught up.