Paid targeted marketing campaigns are a wonderful tool for driving your business, but a lot of the time when an owner takes this approach, they fail.
Let’s examine this a little more closely and figure out how to succeed using this method
After you’ve set up a paid traffic campaign, you’re going to want to allow it to run for 3-5
days so as to collect data. When a sufficient amount of data has been collected, it’s
time to assess and troubleshoot your campaign.
Although you are looking for problems or why goals aren’t being met, troubleshooting in this instance doesn’t necessarily mean that something is wrong with your designed
campaign. The goal of troubleshooting a campaign is to fix any problems that may have
arisen since its launch, but also to look for ways to optimize the campaign and possibly,
if justifiable, to scale the campaign.
In this blog, we’re going to examine the 4 key areas to focus on the necessary steps to
take when troubleshooting your campaign.
STRENGTHENING YOUR OFFER
The first aspect to focus on when your campaign isn’t preforming as expected is your
Ask yourself, “Do people want what I’m selling?”
If you’re not offering something that your target market actually wants or needs, you
won’t get conversions.
To see whether your offer is appealing, answer these 3 questions:
1) Are you solving a problem for specific group of people?
2) Does a specific need exist for what you’re offering?
3) Are you offering your market value?
If your answer is “No” to any of these questions, you’ve already found your problem.
TWEAKING YOUR TARGET
Another big culprit of a struggling ad campaign could be your targeting.
If you’ve concluded that your offer isn’t the problem and have the data to back it up,
examine whether or not you’re targeting the proper audience.
The biggest targeting mistake companies make is going too broad in fear of missing out on potential prospects. When starting your campaign, you want your market to be as specific as possible. If you’re in doubt about the size of the audience you’re targeting,
try going a bit smaller. If the campaign meets or exceeds expectations with your smaller
audience, you can scale it and make your audience a bit broader.
If you believe your targeting is missing the mark entirely, reassess your customer avatar.
You might have a misconception of your audience.
Go back and make sure that you’re being specific enough and that your information on
your audience is correct.
SCRUTINIZING YOUR AD AND IMAGE
After confirming that your offer is enticing and you’re putting your offer in front of the
right people, examine your marketing message.
Inspect your ad copy to make sure that it does the following:
1) Calls out to your audience.
2) Hits a pain point that your audience experiences. (*Utilizing Empathy [Blog to come])
3) Gives your market a solution or a benefit (a reason to click).
Next, the image needs...
1) To be eye catching.
2) To correspond directly to your marketing message.
CHECKING THE CONGRUENCY OF YOUR CAMPAIGN
Finally, you need to troubleshoot the congruency of your ad as you move prospects into
the next steps of your marketing funnel.
After clicking on your ad and being redirected to your landing page, are your clients
getting what they expected based on the ad?
Your ads should have your brand emblazoned on them, to ensure that your clients know that it’s you! When they hit your page, they should have no doubt that your ad has led them to the right place.
Keep your design elements consistent with the rest of your brand.
1) Color scheme.
4) Font type, size and color.
By ensuring that your ad and landing page both reflect the same benefit, pain point,
offer and design, you can maintain familiarity and preserve congruency.
Thanks for reading!
For more blogs to help your business thrive, check back at www.abncircle.com every Monday, Wednesday & Friday for more great tips, pointers and suggestions.
Your Business Brand defines your company, but building that brand can be a pretty daunting experience. Sometimes you lose yourself in the process.
What defines you, not as a business but as a person?
When you set yourself down for a nights rest, which mind is dreaming?
Your entrepreneurial brain, or the 8 year old kid gazing lustfully at the stars?
Being a business owner shouldn’t be the end-all-be-all of what defines your character.
We all know those guys who ramble about crypto, or the dude that is ALWAYS in business mode, 2AM, loosened tie, left blazer sleeve gin-peutrid. None of us want to become them…. but some of us will.
Here’s some steps to maintaining the YOU, separate from your career.
Obviously, if you own a business in 2018, you’re using social media.
If you’re not, you’re going to fail.
Odds are, you’re one of the 1 billion Facebook users out there.
You can either be boring and share things solely related to your business, or you can be a real person, mixing fun aspects of your professional brand into the shuffle.
A few rules do apply.
Avoid politics and religion LIKE THE PLAGUE.
These things can drown you both personally and professionally.
Next, try to avoid social issues as well.
Although joining a bandwagon to show your support of something may seem like a good thing at first, it can have potentially detrimental effects down the road. Best to steer clear from the get-go.
What you can do however, is make a video once a week to talk about things you like. You can also casually mention your business and score some professional points in the process.
If the camera doesn’t work for you, try writing a blog expressing your personal likes, tastes etc.
This builds YOU as the brand.
The more people recognise you, the more willing they’ll be to help your business into the public eye.
Get Out There!
Have some fun once in a while!
Try stand up. Play an open mic. Do some slam poetry. Step outside of your shell.
Shake off that calculated business professional, get out there, and live a little.
Tuesday nights don’t have to be another dinner and drinks with the guys at so&so.
Check out a jazz night to spice things up.
Show your clients and coworkers that you’re a real person, and boom…. you’ve stepped up your personal brand to something admirable.
Don’t lose yourself in your business.
Let your business become something organic and fun, and watch both of your brands bloom.
Have you ever woken up from a dream and had a craving for something specific? It leaves you wondering, “why am I dreaming about this”? Be it food or a car, a person from Facebook, or even a service, there is a methodology behind what some would conceive as madness. This post will outline a few of the tactics marketers use to bury themselves deep within your subconscious; converting the weary consumer into a need-to-buy machine.
Every color represents an emotion. Red infers that something is hot or lovely depending on tone. Blue represents a calm, cool approach. Using color in your marketing, more importantly associating your brand with a specific color, will have the sandman whistling your jingle and the consumer wondering how they can be a part of whatever it is you’re doing.
It’s been proven that simplicity is the best course of action when attempting to garner an audience based on your content. Speak as though you’re conversing with a 6th grader, but do so in a manner in which you don’t condescend or sound unintelligible.
It’s a fine line, but if walked correctly, your potential clients will appreciate your approachable brand for that reason.
Video and Photographic Content
This ties together the last two as well as actually bringing your brand to life. Real situations are what people adhere to. They wanna see you, see your crew (branded up), being real people, who are doing amazing things. The more you put yourself out there, the more likely it will be that through that consistent recognition, the client will feel more at ease with you and your product, service…. brand.
For more great tips and blogs, head to www.abncircle.com weekly.
If you’re a business owner and would like to see how to put these posts to the test, get a free evaluation by clicking the button in the center of the page.
A common mistake businesses make is the tendency to minimize contact when a
customer takes a negative action, such as a bad review, returning a product, or even
something as simple as unsubscribing from an email list. In reality, these events are the perfect opportunity for you, the business owner, to follow up and nip the issue in the bud.
Bad reviews can seem like a small issue in the beginning, but by allowing them to
accumulate without any type of resolution can in the long run be the death of your
business. By immediately addressing these issues, you not only put the client at ease by letting them know that you genuinely care about their experience and opinion, you also
develop a rapport as a quality business owner within your own niche.
With product returns, utilise the same methodology as dealing with a bad review.
Nordstrom for example, allows customers to return any item at any time, for any reason.
This return policy is highly compelling and makes purchases feel less risky. When Nordstrom follows up with customers who make returns, it confirms the positive experience that those customers had with its return policy.
When a customer unsubscribes from your email list, firstly respond to their perceived
negative actions, by unsubscribing him (give them what they want!). Then send them an unsubscribe confirmation that lists other ways they can engage with your brand, such as your social media or brick-and-mortar stores. Remind your client that you’re happy to communicate with them in the place that best fits their needs.
For more tips on how to make your business the best it can be, check back at
Timely posts detail the latest information on a subject, but is your business up to snuff on utilising this aspect of social media properly?
You need to display a strong commitment to stay timely in some niches, but if you can pull it off properly, timely news is among the most effective blog content you can create because you will be one of the first to have new information out there.
If you find that keeping up with the latest news trends is too daunting a task, consider creating a series of posts that publishes timely information once per week. This will allow you to keep the appearance of being on top of your game, while you focus on more pressing matters.
The following are 3 blog post ideas that deal with timely content.
A Review Post
Try centring your content around the review of a product or service. Realistically, you can use this method for anything relevant or newsworthy, particularly pertaining to your specific industry or target audience.
For the best results, rather than paint everything in a positive light, be as honest as possible in your review.
The Trend Post
Quality content producers can predict trends as they break. If you’re a trendsetter or trendspotter, try to create posts on your blog that rides a trend as it comes out of the gate.
An Issue Post
Choose issues that affect your audience whilst simultaneously creating content based around these issues while they are timely and relevant to your readers.
Let us know how it works out, and for more tips on how to #BlogBetter, follow @abncircle and check back at abncircle.com weekly.
What is the last important purchase you made? Was it a car, hiring a landscaping service, or changing janitorial suppliers at your office? Odds are, before you made your decision you consulted the internet, where you read reviews and customer testimonials, scoured the range of products, suppliers and services, or hit Facebook to see what your friends and family thought. Nowadays, purchases and purchasing decisions are heavily influenced by the web, therefore, regardless of what you sell, a strong online presence is a necessity for capitalizing on this trend.
The new digital landscape is impacting business growth in much more than just lead
generation and sales arenas, as the savviest of companies are now using the internet to
drive awareness and create a buzz about their products whilst simultaneously converting casual shoppers into brand advocates; buying more and encouraging members of their own personal networks to do the same.
While the game of marketing has remained consistent, the method of approach has
shifted. Digital times/Digital means. It’s still a relationship based industry, being as mutually beneficial as possible from lead to prospect to customer. Developing these relationships, nurturing them as they blossom and bloom... thus is the nature of the customer journey.
Social media in 2018... laurel or yanni; twitter doesn’t care. In 280 characters, we can make declarations of love or war, stand with or against the status quo, and be heard like never before. Recent statistics show that over 300 million people, are currently using the twitter platform.
300 million... Let that sink in.
The users range anywhere from your next door neighbor, the lady who’s yelling at her cat, to the political figures, actors and musicians of the world. In between them are consumers. As a business owner, the client is your target, and that consumer becomes your greatest ally.
There are myriads of methods to help grow your business using the twitterverse, so we’re just going to outline the most significant points.
With a quality content strategy, 280 characters combined with sharp images, can help to make your brand pop like never before. Pumping your brand on twitter takes your general locality and makes it international.
Remember how I casually mentioned 300 million people? Twitter gives you access to all of them. Try helping someone solve an issue, give positive feedback, or simply be a voice of reaffirmation for something done right! Your future clients are watching!
KEEP UP TO DATE ON TRENDS
The world it seems is spinning faster and faster these days. Something trendy today could be dead tomorrow. If you want to appear fresh and innovative, being in the know, IN THE NOW, is always the best methodology.
How are you doing? How’s your website? How’s your content? Are you engaging your audience? Twitter is going to let you know. Test out ideas, ask for feedback. All interaction is positive, and it harkens back to brand awareness in the long run.
Links, links, links... Link your blog posts, link your photos, link your page. We live in the age of clicks.
AN EYE ON THE COMPETITION: STAYING AHEAD OF THE CURVE
How are you stacking up against the competition? What’s coming next in your fields evolution? Twitter is the easiest way to find out, and the best way to stay caught up.